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In my 20-year career, I've built high-performing teams and led successful digital marketing transformations on budgets large and small. No matter the scale, I’ve always focused on knowing my customers deeply and working across functions to execute robust integrated marketing strategies that continually fuel the funnel.

Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth. 

Core Competencies

  • NPI Go-To-Market Strategy & Execution

  • Brand Development and Positioning

  • Customer Experience and Engagement

  • Demand Generation & Pipeline Growth

  • KPI Measurement and Reporting

  • Event Planning and Execution

  • Cross-Functional Team Leadership

  • Digital / ABM Marketing and Automation

  • Budget Planning and Optimization

Work Samples
Demand Generation

Demand generation can only fuel predictable revenue growth when strategy, data, and execution all work together.  In my career, I've built strong omnichannel demand engines that align brand, product, and pipeline with proven test-and-learn frameworks to quickly scale marketing qualified demand while maximizing ROI.

Strategy and Planning

Sustainable growth starts with clear strategy and disciplined planning.  For me, that means connecting overall business objectives and market insight to actionable roadmaps.  With this, I always strive to balance vision, data, and execution to align teams, optimize spend, and ultimately, deliver measurable outcomes.

Technical Skills

  • Marketing Automation: CRM/Email (Hubspot, Pardot, Dot Digital), Personalization (Fresh Relevance), Ratings & Reviews (BazaarVoice), SMS (SlickText, Dot Digital)

  • Sales Ops & Enablement: SFDC, Sales Intelligence (ZoomInfo, LinkedIn Navigator), SAP/Callidus Partner Portal

  • Analytics: PowerBI, Google Analytics 4, Voice of Customer (Qualtrics, SurveyMonkey)

  • Advertising & ABM: PPC (Google Ads, Microsoft Bing Ads), Account Based Marketing (RollWorks, Terminus, Bombora), Programmatic Display/Retargeting (AdRoll, GDN), Landing Pages (Instapage, Unbounce), Google Tag Manager

  • Creative: Adobe Cloud (InDesign, Photoshop, Illustrator, Premier), Canva, Generative AI (ChatGPT, MS CoPilot)

  • Social Media: Publishing (Hootsuite, Sprout, Bitly), LinkedIn, YouTube, Vimeo, Facebook, Instagram, X, TikTok

  • Web & SEO: CMS and E-commerce Platforms (Magento, WordPress, Wix), Google Search Console, Attribution Models, Digital Asset Management (Acquia), Product Information Management (IDEA, Trimble), Zapier

  • Events: Podcasts, Webinars, Virtual Tradeshows, On24, WebEx Events, Teams, Spotify, Ungerboeck

  • Project Management: Office 365, Click Up, Breeze, Jira, Basecamp, Monday

Let's Connect
Education

Master of Business Administration (MBA)

Marketing and Product Management

NC State University, 2010

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Bachelor of Arts, Mass Media Communications

NC State University, 2004

About Carrie

Outside of work, my husband and I stay busy raising our three young boys.  I'm usually cheering from the sidelines of a weekend soccer game or tennis match, which I also enjoy playing, along with pickleball. In my free time, I also volunteer for our school PTA, helping to run the yearbook and communications. In general, I like to stay busy and always have some sort of home DIY project going on. 

    

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Professional references are available upon request.

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