Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth.
In my 20-year career, I've built high-performing teams and led successful digital marketing transformations on budgets large and small. No matter the scale, I’ve always focused on knowing my customers deeply and working across functions to execute robust integrated marketing strategies that continually fuel the funnel.
Core Competencies
NPI Go-To-Market Strategy & Execution
Brand Development and Positioning
Customer Experience and Engagement
Demand Generation & Pipeline Growth
KPI Measurement and Reporting
Event Planning and Execution
Cross-Functional Team Leadership
Digital / ABM Marketing and Automation
Budget Planning and Optimization
Work Samples
Demand Generation
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Product Marketing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Customer Marketing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Brand Development
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Thought Leadership
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Sales Enablement
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Strategy and Planning
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris enim ad minim veniam nisi. Lorem ipsum dolor sit amet, eius mod tempor incididunt ut labore et dolore magna aliqua.
Technical Skills
-
Marketing Automation: CRM/Email (Hubspot, Pardot, Dot Digital), Personalization (Fresh Relevance), Ratings & Reviews (BazaarVoice), SMS (SlickText, Dot Digital)
-
Sales Ops & Enablement: SFDC, Sales Intelligence (ZoomInfo, LinkedIn Navigator), SAP/Callidus Partner Portal
-
Analytics: PowerBI, Google Analytics 4, Voice of Customer (Qualtrics, SurveyMonkey)
-
Advertising & ABM: PPC (Google Ads, Microsoft Bing Ads), Account Based Marketing (RollWorks, Terminus, Bombora), Programmatic Display/Retargeting (AdRoll, GDN), Landing Pages (Instapage, Unbounce), Google Tag Manager
-
Creative: Adobe Cloud (InDesign, Photoshop, Illustrator, Premier), Canva, Generative AI (ChatGPT, MS CoPilot)
-
Social Media: Publishing (Hootsuite, Sprout, Bitly), LinkedIn, YouTube, Vimeo, Facebook, Instagram, X, TikTok
-
Web & SEO: CMS and E-commerce Platforms (Magento, WordPress, Wix), Google Search Console, Attribution Models, Digital Asset Management (Acquia), Product Information Management (IDEA, Trimble), Zapier
-
Events: Podcasts, Webinars, Virtual Tradeshows, On24, WebEx Events, Teams, Spotify, Ungerboeck
-
Project Management: Office 365, Click Up, Breeze, Jira, Basecamp, Monday
Let's Connect
Education
Master of Business Administration (MBA)
Marketing and Product Management
NC State University, 2010
Bachelor of Arts, Mass Media Communications
NC State University, 2004
About Carrie
Outside of work, my husband and I enjoy staying busy raising our three energetic young boys. I'm usually cheering on the sidelines of a weekend soccer game or a tennis match, which I also enjoy playing along with pickleball. In my free time, I also enjoy volunteering on the PTA board, helping to run our school's yearbook and communications efforts. In general, I like to stay busy and always have some sort of home DIY project going on!
Professional references available upon request.