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Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth. 

In my 20-year career, I've built high-performing teams and led successful digital marketing transformations on budgets large and small. No matter the scale, I’ve always focused on knowing my customers deeply and working across functions to execute robust integrated marketing strategies that continually fuel the funnel.

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Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth. 
Core Competencies

  • Go-To-Market Strategy and Execution

  • Demand Generation / Pipeline Growth

  • ABM & Digital Marketing Automation

  • Brand Development and Positioning

  • KPI Measurement and Reporting

  • Event Planning and Execution

  • Cross-Functional Team Leadership

  • Customer Experience & Engagement

  • Budget Planning and Optimization

Work Samples
Demand Generation

Demand generation fuels predictable revenue growth when strategy, data, and execution all work together.  In my career, I've built strong omnichannel demand engines that align brand, product, and pipeline with proven test-and-learn frameworks to quickly scale marketing qualified demand while maximizing ROI.

Product Marketing

Great products only win when positioning, timing, and tactical execution are right.  I'm able to translate complex offerings into clear value stories, lead disciplined go-to-market motions, and partner with product and sales to drive adoption, differentiation, and sustained revenue impact.

Customer Marketing

Retention, expansion, and lifetime value are all growth multipliers.  Over the last decade, I've led insightful VoC initiatives, developed effective upsell/cross-sell playbooks, built a large portfolio of case studies, and launched customer-led growth initiatives that spotlight satisfaction, foster advocacy, and drive greater loyalty.

Brand Development

Strong brands accelerate trust, preference, and growth.  I've built and evolved brands that connect strategy to storytelling, aligning identity, messaging, and experience across channels to support scale, drive transformation, and ultimately build long-term business value.

Thought Leadership

Thought leadership drives both credibility and demand by shaping how markets think.  I've developed insight-led content and influencer programs to elevate brand authority, support sales conversations, and position my company as a trusted expert, not just another vendor.

Sales Enablement

Reps perform best when a tight strategic alignment is fostered between sales, CX, and marketing teams.  I've developed enablement programs that align messaging, tools, and training to empower my sale teams with clarity, confidence, and relevance to help them move faster and win more often.

Strategy and Planning

Sustainable growth starts with clear strategy and disciplined planning.  For me, that means connecting overall business objectives and market insight to actionable roadmaps.  With this, I always strive to balance vision, data, and execution to align teams, optimize spend, and ultimately, deliver measurable outcomes.

Technical Skills

  • Marketing Automation: CRM/Email (Hubspot, Pardot, Dot Digital), Personalization (Fresh Relevance), Ratings & Reviews (BazaarVoice), SMS (SlickText, Dot Digital)

  • Sales Ops & Enablement: SFDC, Sales Intelligence (ZoomInfo, LinkedIn Navigator), SAP/Callidus Partner Portal

  • Analytics: PowerBI, Google Analytics 4, Voice of Customer (Qualtrics, SurveyMonkey)

  • Advertising & ABM: Account Based Marketing (DemandBase, RollWorks, Terminus, Bombora), Programmatic Display/Retargeting (AdRoll, GDN), PPC (Google Ads, Microsoft Bing Ads), Landing Pages (Instapage, Unbounce), Google Tag Manager

  • Creative: Adobe Cloud (InDesign, Photoshop, Illustrator, Premier), Canva, Generative AI (ChatGPT, MS CoPilot)

  • Social Media: Publishing (Hootsuite, Sprout, Bitly), LinkedIn, YouTube, Vimeo, Facebook, Instagram, X, TikTok

  • Web & SEO: CMS and E-commerce Platforms (WordPress, Wix, Magento), Google Search Console, Attribution Models, Digital Asset Management (Acquia), Product Information Management (IDEA, Trimble), Zapier

  • Events: Podcasts, Webinars, Virtual Tradeshows, On24, WebEx Events, Teams, Spotify, Ungerboeck

  • Project Management: Office 365, Click Up, Breeze, Monday, Asana, Jira, Basecamp

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