Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth.
In my 20-year career, I've built high-performing teams and led successful digital marketing transformations on budgets large and small. No matter the scale, I’ve always focused on knowing my customers deeply and working across functions to execute robust integrated marketing strategies that continually fuel the funnel.
Hi! I'm Carrie, a senior marketing leader focused on building strong brands and driving growth.
Core Competencies
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Go-To-Market Strategy and Execution
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Demand Generation / Pipeline Growth
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ABM & Digital Marketing Automation
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Brand Development and Positioning
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KPI Measurement and Reporting
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Event Planning and Execution
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Cross-Functional Team Leadership
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Customer Experience & Engagement
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Budget Planning and Optimization
Work Samples
Demand Generation
Demand generation can fuel predictable revenue growth, but only when strategy, data, and execution all work together. That's why I approach it as a fully integrated system, not just a set of one-off campaigns. I always start with clear ICPs and buyer journeys, align closely with sales and CX teams, set pipeline-based KPIs, and use testing and attribution to keep optimizing for whatever drives meaningful results.
Product Marketing
Strong product marketing should always start with the customer: who it’s for, what problem it solves, and why it matters. I've partnered closely with product teams to build clear value stories and competitive positioning, led disciplined go-to-market initiatives, and aligned with sales team to shorten NPI ramp ups, driving faster adoption, clearer differentiation, and ultimately, sustained revenue impact.
Customer Marketing
I've always viewed customer marketing as a growth lever, not a retention afterthought. With this, I see voice-of-customer data as an essential asset with the power to flip revenue strategies from reactive to proactive. I’ve also worked closely with sales and CX teams to deploy best practices across the full lifecycle, from onboarding and adoption to expansion and advocacy. The result? Deeper customer engagement, increased lifetime value, true brand ambassadors, and reduced churn.
Brand Development
Top brands know how to set the right expectations before a sales call ever starts. They can build trust, shorten sales cycles, defend pricing, and make growth more efficient. But these benefits don’t happen on their own. To maximize brand value, I start with clear strategy and positioning, then align identity, messaging, and experience across channels. Along the way, I track awareness and preference, using VoC to stay relevant, differentiated, and above all, aligned to business goals.
Thought Leadership
Thought leadership drives both credibility and demand by shaping how markets think. I've developed insight-led content and influencer programs to elevate brand authority, support sales conversations, and position my company as a trusted expert, not just another vendor.
Sales Enablement
Reps perform best when a tight strategic alignment is fostered between sales, CX, and marketing teams. I've developed enablement programs that align messaging, tools, and training to empower my sale teams with clarity, confidence, and relevance to help them move faster and win more often.
Strategy and Planning
Sustainable growth starts with clear strategy and disciplined planning. For me, that means connecting overall business objectives and market insight to actionable roadmaps. With this, I always strive to balance vision, data, and execution to align teams, optimize spend, and ultimately, deliver measurable outcomes.
Technical Skills
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Marketing Automation: CRM/Email (Hubspot, Pardot, Dot Digital), Personalization (Fresh Relevance), Ratings & Reviews (BazaarVoice), SMS (SlickText, Dot Digital)
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Sales Ops & Enablement: SFDC, Sales Intelligence (ZoomInfo, LinkedIn Navigator), SAP/Callidus Partner Portal
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Analytics: PowerBI, Google Analytics 4, Voice of Customer (Qualtrics, SurveyMonkey)
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Advertising & ABM: Account Based Marketing (DemandBase, RollWorks, Terminus, Bombora), Programmatic Display/Retargeting (AdRoll, GDN), PPC (Google Ads, Microsoft Bing Ads), Landing Pages (Instapage, Unbounce), Google Tag Manager
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Creative: Adobe Cloud (InDesign, Photoshop, Illustrator, Premier), Canva, Generative AI (ChatGPT, MS CoPilot)
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Social Media: Publishing (Hootsuite, Sprout, Bitly), LinkedIn, YouTube, Vimeo, Facebook, Instagram, X, TikTok
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Web & SEO: CMS and E-commerce Platforms (WordPress, Wix, Magento), Google Search Console, Attribution Models, Digital Asset Management (Acquia), Product Information Management (IDEA, Trimble), Zapier
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Events: Podcasts, Webinars, Virtual Tradeshows, On24, WebEx Events, Teams, Spotify, Ungerboeck
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Project Management: Office 365, Click Up, Breeze, Monday, Asana, Jira, Basecamp
Education
Master of Business Administration (MBA)
Marketing and Product Management
NC State University, 2010
Bachelor of Arts, Mass Media Communications
NC State University, 2004
About Me
Outside of work, my husband and I stay busy raising our three young boys. I'm usually cheering from the sidelines of a weekend soccer game or tennis match, which I also enjoy playing, along with pickleball. In my free time, I also volunteer for our school PTA, helping to run the yearbook and communications. In general, I like to stay busy and always have some sort of home DIY project going on.
Professional references are available upon request.