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Hi, I'm Carrie Martinelli—A strategic marketing leader known for building strong brands and driving measurable growth. 

My experience spans demand gen, product marketing, customer experience, and brand, where I’ve consistently built integrated marketing programs that align teams, sharpen differentiation, and accelerate growth. With this, I've focused on turning data-driven insights into solid strategies that drive measurable, scalable results.

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Hi, I'm Carrie Martinelli—
A strategic marketing leader known for building strong brands and driving measurable growth. 
Core Competencies

  • Go-To-Market Strategy and Execution

  • Demand Generation / Pipeline Growth

  • ABM & Digital Marketing Automation

  • Brand Development and Positioning

  • KPI Measurement and Reporting

  • Event Planning and Execution

  • Cross-Functional Team Leadership

  • Customer Experience & Engagement

  • Budget Planning and Optimization

Work Samples
Demand Generation

Demand gen drives predictable revenue growth, but only when strategy, data, and execution work as one. I approach it as a fully integrated marketing system, not a set of one-off campaigns. This means starting with clear ICPs and buyer journeys, tight alignment with sales and customer experience, pipeline-based KPIs, and constant testing and attribution to double down on whatever drives measurable results.  

Product Marketing

Strong product marketing starts with the customer: who it's for, the problem it solves, and why it matters. In my career, I've partnered closely with product teams to build clear value stories and competitive positioning, led disciplined go-to-market motions, and streamlined NPI training to help sales ramp with confidence and speed. My efforts have led to faster adoption, clearer differentiation, and lasting revenue impact.

Customer Marketing

I see customer marketing as a growth lever, not a retention afterthought, and VoC as the insight engine that turns revenue strategies from reactive to proactive. I've partnered with sales and CX to apply best practices across the customer lifecycle, from onboarding to advocacy. The result? Higher engagement levels and lifetime value, less churn, and more customers who naturally champion the brand.

Brand Development

Top brands set expectations long before a sales call even starts. They build trust, shorten sales cycles, empower pricing, and drive more efficient growth. But it takes effort. I maximize brand value by setting a clear strategy upfront, then aligning identity, messaging, and experience across channels. From there, I track awareness and preference, using VoC to stay relevant, differentiated, and closely aligned to business goals.   

Sales Enablement

Sales enablement only works when it’s a true partnership. It means giving reps the right content at the right time, keeping messaging clear and consistent, and making training bite‑sized so it actually sticks. It’s about removing friction so reps can focus on closing, not searching for resources. I’ve aligned messaging, tools, and training to equip teams with the clarity and confidence they need to close faster and win more.

Thought Leadership

Leading with insight, not promotion, means playing the long game (while still capturing the quick wins). Educational content builds authority, supports sales conversations, and drives demand by shaping how markets think. I’ve built influencer programs grounded in real customer challenges, original perspectives, and consistent publishing across the right channels to earn attention over time and position the company as a trusted expert, not just another vendor.

Strategy and Planning

Sustainable growth starts with a clear strategy and disciplined planning. It’s about knowing your market, defining where you can win, and turning that into clear priorities the whole org can rally around. I build strategies that align positioning, goals, and channels, then translate them into actionable plans that keep teams focused, agile, and driving meaningful progress.

Technical Skills

  • Marketing Automation: CRM/Email (Hubspot, Pardot, Dot Digital), Personalization (Fresh Relevance), Ratings & Reviews (BazaarVoice), SMS (SlickText, Dot Digital)

  • Sales Ops & Enablement: SFDC, Sales Intelligence (ZoomInfo, LinkedIn Navigator), SAP/Callidus Partner Portal

  • Analytics: PowerBI, Google Analytics 4, Voice of Customer (Qualtrics, SurveyMonkey)

  • Advertising & ABM: Account Based Marketing (DemandBase, RollWorks, Terminus, Bombora), Programmatic Display/Retargeting (AdRoll, GDN), PPC (Google Ads, Microsoft Bing Ads), Landing Pages (Instapage, Unbounce), Google Tag Manager

  • Creative: Adobe Cloud (InDesign, Photoshop, Illustrator, Premier), Canva, Generative AI (ChatGPT, MS CoPilot)

  • Social Media: Publishing (Hootsuite, Sprout, Bitly), LinkedIn, YouTube, Vimeo, Facebook, Instagram, X, TikTok

  • Web & SEO: CMS and E-commerce Platforms (WordPress, Wix, Magento), Google Search Console, Attribution Models, Digital Asset Management (Acquia), Product Information Management (IDEA, Trimble), Zapier

  • Events: Podcasts, Webinars, Virtual Tradeshows, On24, WebEx Events, Teams, Spotify, Ungerboeck

  • Project Management: Office 365, Click Up, Breeze, Monday, Asana, Jira, Basecamp

Education

Master of Business Administration (MBA)

Marketing and Product Management

NC State University, 2010

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Bachelor of Arts, Mass Media Communications

NC State University, 2004

About Me

Outside of work, my husband and I stay busy raising our three young boys.  I'm usually cheering from the sidelines of a weekend soccer game or tennis match, which I also enjoy playing, along with pickleball. In my free time, I also volunteer for our school PTA, helping to run the yearbook and communications. In general, I like to stay busy and always have some sort of home DIY project going on.

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Professional references are available upon request.

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