15 YEARS OF EXPERIENCE
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WORK EXPERIENCE
2019-2021
Cree Lighting
Director, Marketing
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2012-2018
Manager, Marketing Communucations
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2010-2012
Product Marketing Specialist
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2018-2019
Cree, Inc.
Director, Communications & Events
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2008-2010
Envision Sales
& Marketing LLC
Marketing & PR Specialist
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2007-2008
DexYP
(formerly RH Donnelley)
Technical Specialist, Sales Force Automation
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2005-2007
Graphic Designer
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SKILLS & EDUCATION
Top Strengths
Empathetic Leader
Creative Storyteller
Data Driven
Skills
Cross-Functional Global Leader
Copywriting & Editing
Art Direction & Graphic Design
Strategic Thinker & Conceptualizer
Marketing KPIs & Analytics
Public Speaking & Interpersonal
MarTech Full-Stack Savvy
CRM: SalesForce
MAP: Pardot
ABM: Terminus
Enablement: Callidus Cloud (SAP)
CMS: WordPress, Magento
DAM: Widen Collective
Social: HootSuite
Ads: Google Ads, LI, FB, AdWorks
Events: Ungerboeck
SEO/SEM: GA, GSC, GTM, Data Studio
Productivity: Breeze, Office 365
Creative: Adobe Creative Cloud
Accomplishments
Project: LightFair 2019 Booth
Exhibit Design Award Finalist
& Magazine Article Feature
Exhibitor Magazine, 2019
Project: McLaren Campaign
Silver Medal, Website
Davey Awards, 2017
Project: CreeLink Sales Portal
Conference Speaker, Sales Enablement Break Out Session & Keynote Panel
Callidus Cloud C3 Connections, 2015
Education
MBA, Marketing Management and Product Innovation Management
NC State University, 2008-2010
Study Abroad - Munich, Germany
GPA: 3.9
BA, Mass Media Communications
NC State University, 2000-2004
First generation college graduate
Volunteering
NC A&T Marketing Panel, 2019
NC STEM Event, 2019
Habitat for Humanity, 2015-2017